Mystery Cut. Seeking all daredevils. Mystery Cut is a pop-up barber shop where the stylist has full creative control, and the client is on edge awaiting the new look.
Starting as a pop-shop that you can track via app. This pop-up would be used as a performance piece to collect interest in large and crowded spaces.
Using wild postings around the cities where the pop-up shop will be occurring. Encouraging people to either join in or follow the mystery cut barber. Enjoying their artwork through the app or watching the performance and cut in person.
Do you dare to sit in the chair?
packaging & ad campaign
